Marketing systems & AI builds the automation; CRM, email & SMS is the audience and the programs that run through it.
Three ways to be found by a buyer: SEO helps you show up in the results, AEO makes your answer easy to quote, GEO helps you get named correctly when AI describes your category.
[01]
Growth & acquisition
Which customers are worth acquiring, through which channels, in what order, at what cost.
What's included ▾
Go-to-market and channel strategy
Local-market growth and new-location launches
Acquisition modeling
Budget planning and the reporting that follows
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[02]
Marketing systems & AI
Automation, reporting and AI pipelines, built for your team. AI output waits for a person's approval before it ships.
What's included ▾
AI content and research pipelines with approval gates
Automated reporting and executive dashboards
SOPs, playbooks and marketing calendars
Workflow automation across your existing stack
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[03]
CRM, email & SMS
Database, segmentation, and the lifecycle programs that turn a list into revenue.
What's included ▾
CRM structure, data capture and segmentation
Lifecycle email and SMS programs
Deliverability and list health
Revenue reporting by program and segment
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[04]
Paid media
Tracking first, then the account, then the budget.
What's included ▾
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[05]
Websites
Design, build and ongoing management. Migrations get one-to-one redirects.
What's included ▾
Rebuilds, new builds and ongoing management
Migration with strict redirect mapping
Analytics, GA4 and Looker Studio reporting
Performance and technical health
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[06]
SEO
Foundations first, then content built around what buyers ask.
What's included ▾
Technical audit and remediation
Site architecture and internal linking
Keyword and intent research
Content built to rank and to convert
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[07]
Answer engine optimization (AEO)
Pages structured so an answer engine can quote them directly.
What's included ▾
Question-shaped page structure
FAQ and structured-data markup
Extractable answer formatting
Citation monitoring across answer engines
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[08]
Generative engine optimization (GEO)
GEO is the work of giving an AI model a clear, consistent, corroborated idea of what your business is.
What's included ▾
Entity definition and consistency across the web
Fixing conflicting information across the web
Building agreement across the web, starting with the sources models lean on
Competitive share-of-answer tracking
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[09]
Social
Channels chosen on where customers decide. A production rhythm your team can sustain.
What's included ▾
Channel strategy and content formats
Calendar, production and scheduling
Community management
Local versus brand content for multi-location
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[10]
Fractional marketing
I own the function — planning, priorities, budget, vendors, reporting — or run alongside the person who does.
What's included ▾
Marketing leadership on a defined cadence
Team building, structure and hiring
Agency and vendor management
Planning, budgeting and executive reporting
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[11]
Partnerships & activations
Partners sourced, negotiated and run, with reporting on what each one returned.
What's included ▾
Partner sourcing and negotiation
Sponsorship strategy and valuation
Events and activations
Grand-opening and launch marketing
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