Marketing / Services / CRM, email & SMS
Lifecycle marketing consultant
Database, segmentation, and the lifecycle programs that turn a list into revenue.
Who it's for
Businesses sitting on a list they barely use.
- A database nobody trusts
- One newsletter doing all the work
- No reactivation or win-back at all
- Email that reads like it was written by committee
What it is
Most businesses have a database and a newsletter, which isn't a lifecycle program. A lifecycle program responds when a customer does something: signs up, buys, goes quiet.
What I actually do
- Audit the list and fix how data gets captured
- Segment by behavior
- Build the lifecycle programs: welcome, nurture, reactivation, post-purchase, win-back
- Sort deliverability and list health
- Report revenue by program
- Document the programs
Let's talk
Tell me what you're working on. I read everything, and I'll reply. I'll agree scope and price with you before anything starts.
Or email me at itschrischandler@gmail.com.