Generative engine optimization (GEO) consultant
Generative results are assembled from what a model believes about you. The work is giving it a clear, consistent idea of what your business is.
Who it's for
Brands that get described wrongly, or not at all.
- A model that confuses you with a similar name
- New brands with thin presence
- Categories where competitors get named and you don't
- Businesses that changed name, focus or location
What it is
A generated answer isn't retrieved, it's assembled. So the question isn't which page ranks. It's whether a model has a clear, consistent, corroborated idea of what you are: your category, where you operate, who you serve.
That makes GEO closer to digital PR and entity management than to page optimization.
What I actually do
- Define the entity: one description, one category, one location story, everywhere
- Find and fix conflicting information across the web
- Build agreement across the web, starting with the sources models lean on: third-party mentions, profiles and citations that agree
- Tie it together with structured data and consistent linking
- Track share of answer against the competitors who currently get named
Questions about GEO
What is GEO (generative engine optimization)?
Generative engine optimization is the work of giving an AI model a clear, consistent, corroborated idea of what your business is before it ever writes an answer about you. A generated answer isn't retrieved from a ranked list — it's assembled from what the model believes, so that belief is what GEO works on.
How is GEO different from SEO or AEO?
SEO and AEO both work at the page level — making a page easy to find, then easy to quote. GEO works at the entity level: defining what you are, in words that repeat identically everywhere, and building corroboration for it across the rest of the web. That's closer to digital PR and entity management than to page optimization.
What does a GEO engagement actually involve?
A GEO engagement involves defining the entity: one description, one category, one location story, everywhere; fixing conflicting information across the web; building agreement across it, starting with the sources models lean on; tying it together with structured data and consistent linking; and tracking share of answer against the competitors who currently get named.
Who is GEO for?
Brands a model confuses with a similar name, new brands with thin presence online, categories where competitors get named and you don't, and businesses that recently changed their name, focus or location.
Let's talk
Tell me what you're working on. I read everything, and I'll reply. I'll agree scope and price with you before anything starts.
Or email me at itschrischandler@gmail.com.