Marketing / Services / Partnerships & activations
Sports sponsorship & brand partnership consultant
Sourced, negotiated and run for what they return.
Who it's for
Brands with something a partner wants.
- Multi-location and venue businesses
- Local brands with events or openings
- Teams inheriting sponsorships nobody has measured
- Businesses whose audience overlaps someone else's
What it is
Most partnerships get signed, barely activated and never measured. At renewal there's no evidence either way.
Run properly, a partnership is an acquisition channel: an audience you don't pay media rates for, and credibility you can't buy directly. That's the version I know.
What I actually do
- Find partners whose audience is your buyer
- Work out what your side is worth
- Negotiate terms, activation commitments and measurement
- Run the activation calendar: events, openings, seasonal moments
- Before each renewal, report what the partnership returned
Let's talk
Tell me what you're working on. I read everything, and I'll reply. I'll agree scope and price with you before anything starts.
Or email me at itschrischandler@gmail.com.