Marketing / Services / Growth & acquisition
Customer acquisition consultant
Which customers are worth acquiring, through which channels, in what order, and at what cost.
Who it's for
Businesses guessing which channel to fund next.
- Growth that has flattened without an obvious reason
- Multi-location or opening new sites
- Spend spread thin across too many channels
- A plan that exists but nobody can execute
What it is
An acquisition plan should say what you're going after first, what you're leaving for later, and what a new customer should cost before you spend anything.
What I actually do
- Map where your customers come from today, starting from the data you already have
- Size the channels worth testing, and the order to test them in
- Set acquisition targets the margin can carry
- Plan local-market and new-location activity
- Build the reporting that tells you early whether it's working
Let's talk
Tell me what you're working on. I read everything, and I'll reply. I'll agree scope and price with you before anything starts.
Or email me at itschrischandler@gmail.com.